The word group is interrupted by the Special Database word “gala”. Also read: Google AdWords Quality Score: what is it and how do you optimize it? Phrases are shown in the editor as "red dress" and they are set as "wide". Broad match modifier If the match type “Phrases” is still too specific for you, you can choose the match type “ Broad match Special Database modifier ”. This match type is very similar to the “Word groups” match type, but has the property that the entered keywords do not necessarily have to be consecutive. We can best show the difference with the example of our online clothing store. Once we enter the keyword “Red dress” with the broad match modifier, our Special Database ad will enter the auction if a user enters the search query “red prom dress”.
Your ad will also be included in the Special Database auction when you search for “Buy a red prom dress”. You recognize the match type “Broad Match Modifier” in the editor as a broad matched keyword. You write it as: +red +dress . Broad search Special Database Is it your goal to also be found on related search terms? Then the match type “Broad search” is a suitable match type. If you set a search term broad, your ad will also bid on searches related to your keywords. Let's get back Special Database to the online clothing store. We want to bring our red dress to the attention again.
We broadly enter “red dress” as the Special Database search term. Now your ad will be shown on the aforementioned searches such as “red prom dress” and “buy red prom dress”. But Google is now looking for related search terms. We are Special Database also bidding for the searches “red robe” and “red dress”, because these are synonyms of dress. Keywords with a match type of “Broad Match” are displayed in the editor without pluses, quotes, or square brackets. Most common mistakes in choosing match types Choosing the right match types is an Special Database essential part of your campaign.